Tuesday, January 31, 2012
Flying People Over NYC
These days you need to be creative about marketing to really get the desired attention. In an effort to promote the new movie Chronicle that comes out later this week, Thinkmodo designed three cleverly designed radio-controlled airplanes. From the ground they looked eerily like real people. Obviously it had to be quite the sight to actually warrant the attention of New Yorkers who, let's face it, are pretty used to almost anything happening around them.
Thinkmodo is a company that specializes in creating viral videos for promotional purposes. Clearly they succeeded in getting attention. Only time will tell how well that success translates to the box office.